Air Jordan

The 4th Air Jordan store in the world opened at The Dubai Mall.

The branding system included exterior and interior signage, brand wall applications and static merchandising treatments. We created a high impact wall mounted display of a ‘Jordan wings’ logo to attract customers to the back of the store and to encourage retail sales. This one-of-a-kind Jordan wings logo is made up of several 31mm gold-plated stainless steel rings embedded into a structure with warm white LEDs.

Reduced manufacturing and implementation costs.

Improved time and cost efficiencies.