Emarat

Emirates General Petroleum Corporation (or Emarat) is an iconic UAE fuel services company, offering commercial fuel and petrol products, distribution facilities, and operating an extensive network of 70 consumer service stations in the Northern Emirates such as Dubai, Ajman, Fujairah, and Sharjah. Emarat service stations are also widely recognized by road users for their inviting atmosphere and freshly brewed Arabicca coffee.

In recent years Emarat has expanded rapidly, opening 35 new service stations across the UAE. Blue Rhine Industries was chosen by the client as the preferred supplier for designing, manufacturing, and installing the static and digital signage needed across these new service stations located throughout the UAE.

Eye-Catching, Cohesive Branding: The client envisioned a network of bright, high-quality LED screens that would communicate Emarat's corporate colors in the exact hue and tone. Blue Rhine Industries refitted the entire signage network across each location, including canopy signs around the perimeter displaying the Emarat logo, wayfinding signage around the gas station, cladding of columns next to fuel pumps, retail brand signage in Freshplus stores, and 22m high main ID Unipoles. Using 3.9mm Excel Pixel Pitch LED screens and 3M LED-designed vinyl, lighting was calibrated to never exceed 400 LUX—ensuring a safe, inviting brightness and optimal corporate color perception for approaching drivers.

Fast, Effective Installation: Blue Rhine Industries employed an innovative method of on-site installation, pre-assembling major logo and structural components at its Dubai Investment Park facility. By pre-assembling units in-house and deploying parallel installation teams, the Blue Rhine team reduced on-site installation time per station from two months to only 28 days—an average reduction of 50%.

Signage Designed for Easy Maintenance: Each signage model was engineered for simple, safe maintenance. Canopy perimeters feature removable tray lightboxes, and the 22m main ID Unipoles include dedicated maintenance platforms for direct electrical access—minimizing maintenance downtime and avoiding disruption to customer traffic.