Backlite Media – The Jawhara

Positioned on Sheikh Zayed Road beside the Museum of the Future, The Dubai Jawhara is one of Blue Rhine Industries’ most prestigious roadside LED projects. Our team supplied and installed two high-brightness digital screens standing 24 metres high, with a total display area of 177 sqm, 10,000 nits display intensity, and 256 levels of brightness control.

Seen by an estimated 500,000 people daily, the screens support high-reach out-of-home advertising with exceptional colour performance and roadside visibility. The project reflects our expertise in delivering large-scale LED installations safely and precisely along one of Dubai’s busiest and most iconic routes.