Public Realm & CityCurated Work
The Pointe
Client & Location
The Pointe
Dubai, UAE
Services Delivered
End-to-end IntegrationCustom FabricationSystem DeploymentTechnical Maintenance
Deployment Showcase
We worked closely with the client’s signage consultant and the main contractor and produced a series of material samples and prototypes to match the design intent. Innovative solutions were utilized to fabricate the wood effect panels from aluminium. This created a longer lasting, robust structure, which was assembled on site to improve time efficiencies.
The sign family included large super graphics in the Car Park, external and internal building signage, window graphics and wall treatments, branded digital display units and Dubai Civil Defence compliant signage.




